It does not matter what is the sizer and module of your business, you need to have a crystal ball of agricultural transformation. Today, we are living amid climate change crises. And in such a situation, saying no agricultural transformation is simply not an option. And rightly so. Gone are the days when entrepreneurs used to be uninterested in some farmers plowing with their archaic tractors.
Now, things have changed drastically. With climate change getting worse and worse and natural disasters sabotaging our habitat, agriculture has become the talk of the town among entrepreneurs. So, if you want to thrive in your business – regardless of the business module and size – you will have to be serious about agriculture.
Therefore, every business owner needs to have a crystal ball of climate change. In doing so, business owners need to adapt their businesses to agriculture.
Agriculture dictates our lives on Earth; Without it, there is no future
To put it in layman’s terms, agriculture is what makes us alive. In order to survive, we need to eat, drink, and inhale fresh air. And all these are only possible through agriculture. We rely on a fresh meal that comes from the earth. And so are water and other essentials of life.
Therefore, in order to survive, we (as individuals) need to be cautious of our habitat. There is no planet B, as goes the slogan of climate change activists. Thus, the same applies to industry leaders and business owners. They really need to ensure that their businesses are adapting to agriculture and agricultural transformation.
In the long run, this will help business owners thrive in their entrepreneurial journey.
Sustainability is not only important; It also sells
As business owners get serious about agriculture and the climate change crisis, sustainability is something that kicks in next. It simply means that businesses operate in a way that they do not make our planet vulnerable. Instead, they play their roles in addressing the climate change crisis.
Thus, business owners who take real sustainability measures, are essentially doing one of two things:
- They are contributing their part to the climate change crisis.
- In doing so, they increase their customer reach and brand awareness.
Therefore, taking sustainability measures is a win-win for businesses. On the one side, it helps address climate change issues. And in doing so, they increase their reach and brand awareness. That is why industry experts argue that sustainability is a great strategy that business owners can use to advertise their services and increase new customer reach.
However, there are hundreds of 5-star hotels – all around the world – that are popular because of sustainability measures. Pench Tree Lodge, the Kip, and Adrère Amellal are just a few examples. These 5-star hotels have amassed a massive customer base because of their sustainable measures. Thus, every business owner can adapt sustainability measures – not only for the sake of our ecosystem but for business purposes as well.
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